Facing a Decline in Search Rankings? Discover How We Transformed Illuminated Mirrors’ Online Presence

Illuminated Mirrors, a leading supplier of bathroom mirrors and cabinets in the UK, struggled with declining search rankings, reduced social media engagement, and diminishing returns from PPC campaigns. To reverse these trends, they partnered with MM SEO as their strategic digital partner, aiming to enhance online marketing efforts and drive traffic and revenue.

Search Engine Optimisation:

Identifying and Resolving Technical Issues I began with a comprehensive technical audit of the entire website, uncovering several errors that violated Google’s guidelines. By addressing these technical issues, we ensured the website adhered to best practices, setting a solid foundation for improved search performance.

Rewriting Content for the Customer Our content review revealed that excessive keyword use led to over-optimisation. My copywriting team refocused on customer-centric content through thorough keyword research, aiming to boost conversions and improve search rankings. This shift towards engaging, informative content resonated better with users and search engines alike.

Engaging the Target Audience Understanding the target audience of Illuminated Mirrors was crucial. We initiated on-site blogging to enhance site quality, increase traffic, and attract natural backlinks. Following this, I launched a blogger outreach campaign to cultivate organic links and introduce the brand to new audiences. These efforts expanded the brand’s reach and authority online.

Results:

• 125% surge in organic traffic within the initial 6 months
• Top position on Google for over 75 key phrases
• 552% growth in organic revenue during the first half-year period

Our approach combined technical precision with strategic content creation, resulting in significant improvements in visibility, engagement, and revenue for Illuminated Mirrors. By addressing their pain points and understanding their audience, we delivered a tailored SEO strategy that achieved remarkable results.

“My rankings are now truly fantastic. I don’t think they could have pleased me more regarding my online marketing. I am a very happy customer and I am honoured to finally have a team who actually look after their customers! I make a 25% (and growing) profit increase with MM SEO, it’s as simple as that.”

Jamie Bell, Managing Director,
Illuminated Mirrors

Transforming Number 1 Plates: A Success Story in Automotive SEO

Number 1 Plates, renowned for their high-quality replacement number plates and show plates, leveraged years of industry experience, cutting-edge equipment, and exceptional customer service to become the premier destination for their niche. Their bespoke, user-friendly onsite plate builder, developed by a skilled team, allows visitors to design and order plates in a seamless transaction.

The Challenge: Boosting Brand Awareness and Traffic

In 2013, Number 1 Plates sought our expertise to develop a creative SEO campaign aimed at boosting brand awareness and driving traffic to their website. We embraced the challenge, applying our extensive experience to deliver outstanding results.

Our SEO Strategy:

Thorough Research and Technical Audits We began with an in-depth analysis of Number 1 Plates, the motoring industry, and their competitive landscape. A comprehensive technical web audit assessed existing web performance, identifying issues with crawling, accessibility, and indexability. This foundational work ensured the website met all technical standards required for SEO success.

Content Optimization and Audience Engagement Recognizing the need for keyword-optimized content, we crafted both onsite and offsite materials to attract and engage the relevant audience. Developing detailed user persona profiles for each core audience group, we ensured our content was highly targeted and resonant.

Collaborative Brainstorming and Creative Solutions Our team collaborated closely with Number 1 Plates, conducting brainstorming sessions to align on strategy and execution. This collaborative approach ensured that every aspect of the SEO plan was tailored to their unique needs and goals.

Remarkable Outcomes:

• 99.5% increase in revenue
• 95% uplift in online sales
• 95% growth in online traffic

Holistic and Creative Digital Marketing

Our holistic and creative approach to digital marketing campaigns set Number 1 Plates apart from competitors. By delving deeply into the brand and understanding key industry trends, we were able to monitor market changes and ensure our campaigns remained responsive and impactful. This strategic partnership resulted in significant growth, enhanced brand visibility, and a stronger online presence for Number 1 Plates.

“I can honestly say that we never thought we would have grown this much and this quick, I can’t thank MM SEO enough for having the knowledge, resources and skills to be able to turn our start-up, internet-only business idea into a thriving success. Only 2 years in and we now employ 6 full time staff. Thank you once again.”

Aldan Ibbetson
Number 1 Plates