Keyword Research | Manchester & UK
Keyword Research That Drives Revenue, Not Just Traffic
Most keyword research produces a long list of terms nobody converts on. I build keyword strategies around what your customers actually search, matched to commercial intent, mapped to your site architecture, and prioritised by realistic opportunity.
Book a Free ConsultationKeyword Research vs Keyword Guessing
There's a world of difference between picking keywords based on instinct and building a strategy grounded in data. I use a combination of tools: Ahrefs, Google Search Console, Google Keyword Planner, and competitor analysis, to build a complete picture of the search landscape around your business.
The goal isn't maximum search volume. It's finding the terms where the intent matches your offer, the competition is beatable within your budget and timeline, and ranking will produce actual enquiries or sales, not just impressions.
Every keyword recommendation I make is tied to a rationale. You'll understand why each term is on the list and what winning it means commercially.
What's included
- Search intent mapping: categorising keywords by informational, navigational, commercial, and transactional intent
- Competitor gap analysis: identifying terms your competitors rank for that you don't, and assessing the opportunity
- Head term vs long-tail strategy: balancing high-volume targets with the easier wins that drive early momentum
- Content architecture mapping: assigning keywords to existing or new pages to avoid internal cannibalisation
- Localised keyword sets: geo-specific terms for Manchester, Stockport, and your key target locations
- Seasonality analysis: identifying demand patterns that should shape content and campaign timing
- Priority scoring: each keyword ranked by a combination of volume, difficulty, intent match, and commercial value
The Foundation of Every Campaign
Keyword research isn't a one-time deliverable that sits in a spreadsheet. It's the strategic layer that shapes everything: which pages you build, what content you write, how your site is structured, and where you focus link acquisition. Done properly, it gives you a clear map from your current position to where you want to be.
I also use keyword research to identify content gaps: topics your customers are searching for where you have no presence. These gaps represent some of the highest-value opportunities, especially in competitive markets where going head-to-head on core terms isn't the right first move.
The output is a working document, not a static report. I revisit and update keyword strategies as campaigns evolve, rankings shift, and search behaviour changes, because the best SEO is always adapting.
Proven Results
Top 3 core product keywords · +99.5% revenue
For Number 1 Plates, a comprehensive keyword strategy backed by competitor and persona research mapped high-intent purchase terms across their product range. Combined with technical and on-page work, it drove their core product keywords into the top three and nearly doubled revenue.
Get in Touch
Ready to start growing?
Book a free 30-minute consultation. No hard sell, just an honest conversation about what SEO can do for your business.
- Stockport, UK